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Heineken called out on mislabelled beers 5 years 4 months ago #1

Heineken Ireland has discovered that some of its products have been mislabeled and sold as craft beers in a number of pubs around the country.

Full story here:

[url:6k5eh3jr]http://www.newstalk.com/Heineken-says-its-drinks-have-been-mislabeled-and-sold-as-craft-beers[/url:6k5eh3jr]

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Heineken called out on mislabelled beers 5 years 4 months ago #2

It's totally amazing that Heineken make no association with Cute Hoor at all, and are happy to allow people think it's from another brewery.

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Heineken called out on mislabelled beers 5 years 4 months ago #3

Very unlikely they didn't know it was happening.

For starters, they're claiming it's their "low volume, high quality" products that are involved so we'll assume it's not Heineken but the likes of Fosters or Tiger being passed off as craft. So either the pub was already selling these and started ordering more for their "local label" or the pub ordered these specifically but was only selling them as the local stuff. If the latter the Heineken rep would have come into the pub and spotted their was no Tiger tap and would have asked what the story was. If it was the former they would surely have noticed the increase in the amount ordered and made an enquiry.

The lines would also have been installed and cleaned by Heineken so the "quality team" would have been aware of it (but may not have cared).

My only reservation may be that it was one or two reps who organised it in an attempt to increase their sales without permission from head office. Although there's breweries in the north that are actively encouraging the relabelling of their products up here to shift more kegs so who knows.

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Heineken called out on mislabelled beers 5 years 4 months ago #4

It would appear to be Clonmel 1650 that's being branded- I'm guessing there's probably incentives to the reps to get this shifted. Bar staff were told to push the taps as craft and local, allegedly.

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Heineken called out on mislabelled beers 5 years 4 months ago #5

You're lucky with Clonmel, it's Tennents up north.

I have seen Beamish rebranded down south as well though.

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Heineken called out on mislabelled beers 5 years 4 months ago #6

It's not the rebranding that's the issue but that consumers are being told that they are drinking a locally brewed product, which breaks provenance regulations. There's another beer currently doing the rounds called "Pana Cork Lager" which consumers have been told was brewed in Cork; it's brewed at Clonmel...

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