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Craft Beer Research 7 years 11 months ago #13

Done

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Craft Beer Research 7 years 11 months ago #14

Thanks to everybody who took part in the survey. It will remain open for the next week or so if anybody else would like to have their say. Results will be posted in mid-September.

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Craft Beer Research 7 years 10 months ago #15

So here are some of the results from my craft beer consumer survey (there were 105 respondents);

95% of respondnets were male, this supported other research that men are the main consumers of craft beer. However, Mintel found that there is a decline in the percentage gap between male and female consumption of beer, showing women are drinking more beer.

57% of respondents were 25-34 years old. Two other Irish reports showed craft beer consumers are most likely to be between 25-40 years old.

85% of the respondents were in full time employment. Only 4% were seeking employment. And 74% of respondents had achieved a Bachelors Degree or higher. Last month, Duelly posted similar results, 80% of the respondents to his survey had achieved a Bachelors Degree or higher
(link to his results: <!-- l --><a class="postlink-local" href="www.beoir.org/community/viewtopic.php?f=...lit=bord+bia#p107517">viewtopic.php?f=32&t=9909&p=107517&hilit=bord+bia#p107517 )

CSO figures show only 43 per cent of people aged 20 to 39 posses a third level qualification showing craft beer consumers are well educated.

A broad range of salaries were reported through the survey, averaging the national average of €35,984. Duelly reported the same results. This contradicts an American study that suggests craft beer consumers earn higher than average incomes.

63% of the respondents drink craft beer more than once a week. In addition 80% of the respondents were long term craft beer drinkers, drinkeing craft beer for more than a few years.

IPA was the most preferred style among the respondents, followed by Pale Ale and Stout. Lager, Pilsner and Porter were the least preferred. A corresponding survey showed that IPA is only the forth most produced beer by Irish brewers, while Pale Ale, Red Ale and Stout were most frequently produced.

While 93% of consumers belived it is important to support Irish craft brewers, only 44% agreed that they prefer to buy Irish craft beer, showing consumers will not buy craft beer for it's Irish origin alone.

While 74% of respondents agreed that the government should legislate for a definition for craft beer, many good points were made as to why legislation is not a good idea.

This is a brief synopsis of the consumer survey. If anybody would like a copy of the thesis, PM me your email address. It has further results on another survey and several interviews.

Thanks again to everybody who participated

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Craft Beer Research 7 years 10 months ago #16

While 93% of consumers belived it is important to support Irish craft brewers, only 44% agreed that they prefer to buy Irish craft beer, showing consumers will not buy craft beer for it's Irish origin alone.[/quote:xnk4owpc]

I think that might be more to the local lads not covering all the bases yet.

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