On June the 27th, Dublin will host the 4th European Beer Bloggers Conference. As many of you know, I have attended all three so far and was successful in my attempt to bring it to Ireland to showcase Ireland's growing beer scene. This will be the first time the conference has left the UK but we expect a strong attendance due to Dublin being a short and cheap flight away and also the novelty of visiting another European city. You would be surprised by the number of beer writers who have never been to Ireland.

The great news here is that Ireland will have about 100 beer writers from around the word writing and tweeting about Irish beer, Irish pubs and Irish food. Some are beer bloggers like myself, others are journalists and some are full time beer writers who make their living writing about beer. The potential impact is somewhat staggering. I get about 13,000 readers every month. Multiply that by 100 and the number becomes quite impressive. This to an international audience, not just Europe, we often get some people over from the US and beyond. I would hope that this will help set Ireland up as a beer destination and increase tourism. Beer tourism is a real thing and Ireland could do with a piece of the action. We already get beer tourism in the form of people visiting Guinness and the like so let's showcase our independent micro breweries to the world.

The conference is now open for registration and costs €95 but the first 60 citizen bloggers (people like me) who sign up and show up will get a stipend from Molson Coors, our elite sponsor which makes the conference free. Even if you miss the boat on the free part, what you get for the €95 is well worth the money.

If you're a beer blogger, I encourage you to sign up now. If you are thinking about starting a beer related blog, now is the time to start and when the conference comes along you will learn a lot and have a fantastic weekend at the same time.

There's only 8 months between now and the conference but I expect and hope that spaces will fill up quickly. If anyone has any questions, please feel free to This email address is being protected from spambots. You need JavaScript enabled to view it. directly.



By Reuben Gray