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TOPIC: Loyalty point ban

Loyalty point ban 2 months 2 weeks ago #1

The Government has notified the EU of its intention to ban earning or spending loyalty points on alcohol. The European Commission's page of the notice <URL url=" ec.europa.eu/growth/tools-databases/tris...ear=2019&num=423 "><s> </s>here<e> </e></URL> includes space for observations from the public. I have left one on behalf of Beoir as follows:

</s>Beoir is Ireland's organisation for beer and cider consumers. It is run on a voluntary basis and is in no way affiliated to the drinks industry. It currently has over 500 subscribing members.

We object strongly to this proposed measure, seeing it as anti-consumer, anti-competitive and unlikely to have any meaningful effect on problem drinking in Ireland.

The Irish Government has failed to show a causal link between minor changes to alcohol laws of this kind and the stated aim of reducing harm and overall consumption. As such this is poor policy and will have a detrimental effect on both businesses and consumers without achieving any tangible or verifiable results.<e>


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