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Artisan Versus Craft 5 years 4 months ago #1

A topic that has been brought up before but worth exploring again.

[i:3sp9kkvq]Craft [/i:3sp9kkvq]beer really has no meaning in this or any country. [i:3sp9kkvq]Microbrewery [/i:3sp9kkvq]does here but not craft.

[i:3sp9kkvq]Artisan [/i:3sp9kkvq]on the other hand was [url=https://www.fsai.ie/news_centre/press_releases/marketing_terms_14052015.html:3sp9kkvq]recently protected.[/url:3sp9kkvq]

[quote:3sp9kkvq]5.1 Artisan/Artisanal
The terms ‘artisan’ or ‘artisanal’ or similar descriptions using these terms should only be used on
foods or in advertising of foods that can legitimately claim to meet all of the following criteria:
1. The food is made in limited quantities5
by skilled craftspeople6
2. The processing method is not fully mechanised and follows a traditional7
method
3. The food is made in a micro-enterprise8
at a single location
4. The characteristic ingredient(s)9
used in the food are grown or produced locally10,
where seasonally available and practica[/quote:3sp9kkvq]

The first case of this protection coming to bear was the other day when [url=http://www.irishtimes.com/news/ireland/irish-news/mcdonald-s-artisan-burger-fails-to-cut-mustard-with-authority-1.2335556:3sp9kkvq]McDonalds were told they can't call a burger artisan[/url:3sp9kkvq] in this country, just because it has a bit of Ballymaloe in it.

In order for Irish breweries to garner that protection, they would probably all need to use an Irish maltster where possible, at least for their base malt. Specialty malts would likely still need to be imported. Irish hops aren't an option really.

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Artisan Versus Craft 5 years 4 months ago #2

Not to mention fine locally sourced water <!-- s:D --><img src="{SMILIES_PATH}/icon_biggrin.gif" alt=":D" title="Very Happy" /><!-- s:D -->

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Artisan Versus Craft 5 years 4 months ago #3

Not fully mechanised maybe big a hurdle from anything over 10hl or have bottling lines

I wonder does Ballymaloe relish actual meet the "artisan" criteria

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Artisan Versus Craft 5 years 4 months ago #4

&quot;oblivious&quot;:2qsadqvc wrote: Not fully mechanised maybe big a hurdle from anything over 10hl or have bottling lines

I wonder does Ballymaloe relish actual meet the "artisan" criteria[/quote:2qsadqvc]

Possibly but even the most mechanised of microbreweries aren't a patch on the macro breweries. There's a lot of manual labour involved still.
Many macro breweries are really extract breweries.

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Artisan Versus Craft 5 years 4 months ago #5

remember terms like "artisan" are not protected when talking about beer, cider or spirits. Only food.

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Artisan Versus Craft 5 years 4 months ago #6

&quot;andrew&quot;:1nbh4t4w wrote: remember terms like "artisan" are not protected when talking about beer, cider or spirits. Only food.[/quote:1nbh4t4w]

Ah ok

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