TOPIC:

I am one of those guys who doesn't like your product and am not afraid to say it.
In fairness to yourselves on engaging with you on that discussion you have been nothing but professional in dialogue with me about it and that's the difference with what's going on here.
If it's a beer punter they are spineless, if it's a competitor it shows poor judgement.
Most alcohol aisles have CCTV, I'd be asking for the stores help in trying to find the culprit/s and naming and shaming.

Very sorry to see that Alex <!-- s:( --><img src="{SMILIES_PATH}/icon_sad.gif" alt="" title="Sad" /><!-- s:( -->. There has been some venom over on boards.ie and sadly some nasty posts on the Beoir Facebook book.

As has been pointed out on fourms and such. Rye river meets the criteria set by Beoir. So that sticker as I see is an attack on consumers

As vocal as I have been about how bad I believe the McGargles' range of beers are, this is way overboard.

Alex,

First of all I'd like to say the sticker is way over the line and don't agree with it at all. I'm sure you guys can rise above it. Given you've chosen to address it on a discussion board however, I said I'd throw my piece in.

You all seem like great guys who are working really hard, so I'm not going to write anything here I wouldn't want say to your face.

To be frank, the brand is really awful. The standard response seems to have being well, these things are subjective, it's not for everyone, etc. But I don't believe this invalidates the premise, at all. As an Irishman, and beer drinker, I find the brand very insulting, patronising, and playing to lazy stereotypes. Petty stickers aside, I don't seem to have been alone in this view.

Secondly, it's been highlighted by many independent reviewers that the quality of McGargles is simply not very good (not speaking for other rye river brews which have fared better). Again, you're free to say you don't care, but going by the post, it's clear you guys care quite a bit. So why not take some of the advice on board, maybe crank the price by even a euro or two, and make some adjustments? You can still make great tasting session beers for the new craft drinker, without offending the aesthetics of a community who are so passionate to see the craft beer market in Ireland moving to the next level.

I hope this didn't come across as too harsh, and I wish yourself and the rest of Rye River every success.

Hi pdb,

Cheers for your input and there's no offence taken.

I've addressed the issue of the branding above and it's been discussed a-lot. I brew the beer however so we can go into that.

So far my contribution to beers in the Rye River portfolio have been a Berliner Weisse, a Brown Ale and a Double IPA at the Alltech festival just February gone.
They 'fared better' according to you and I'll take it as a compliment.

I honestly think a brewery that stops trying to improve their beer is one that should pack it in. Except Drie Fonteinen.

In the three months since I've taken charge we have -
Moved the all our range to liquid house yeast
Commissioned a yeast propagation plant
Extended our malt supply to focus on traditionally floor malted barley
Secured our next three years of hop supply
Reduced our filtration on all products
Eliminated pasteurisation from all products
Commissioned our own bottling line
Put our Q&A laboratory in place along with one full time microbiologist
Adjusted water profiles and grists on all McGargles beers
Developed two new products due to release this month.

No other craft brewery in Ireland puts this level of investment into the quality of their beers and a lot has gone on since a few heads dismissed the beers last year.

I'd hope you get a chance to try the new IPA I've thrown into the mix at the RDS this month too and we can hopefully win you over to the beer. Your American friends might like it too.

Cheers,

Alex.

This is product tampering.
Product tampering is a criminal offence.
What's to say this asshole doesn't replace a bottle with a concoction of their own?


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